"BEYOND MEASURE: RETHINKING SCALE IN DESIGN AND PERCEPTION" Publication Design

Beyond Measure is a research-based publication that investigates the often-overlooked concept of scale—its influence on design, space, and human experience. From architectural blueprints to digital interfaces, scale determines how we relate to objects, environments, and systems. This book gathers visual studies, theoretical frameworks, and field research to challenge conventional notions of proportion and perspective. By examining how scale shapes perception, behavior, and value, Beyond Measure encourages readers to question what feels "too big," "too small," or "just right"—and why. It’s a critical lens for designers, artists, and thinkers who seek to engage with space more consciously and expansively.